Visual Loyalty from DED

The VisualLoyalty solution from DED Limited provides the opportunity to present customers with special offers in a new and unique way. Tailored to suit the individual, VisualLoyalty makes passing on information to customers easier than ever before.

Enabling customers to see the reward points they have earned on each transaction instantly, VisualLoyalty uses re-writable card technology to give a true 'picture' of how many points are on the card. By tailoring graphics to suit an individual promotion or the type of retail outlet using the system, pictures can be built up to represent the points collected on the card - shopping basket filling up, a flower growing, wine bottle or coffee cup filling up etc.

VisualLoyalty has the ability to offer different levels of rewards for customers. This feature can be tailored to suit almost any retail application. Bronze, Silver and Gold levels can be defined to offer special promotions to more frequent and loyal customers as appropriate.

VisualLoyalty also offers the opportunity for promotional messages, notices and information to be printed onto loyalty cards and handed to customers each time their reward points are updated. This function could be ideal for informing a customer of relevant information such as changing opening times, new products etc.

The VisualLoyalty software holds all customer details in a database so is perfect for use as a mail shot list to promote any special offers. VisualLoyalty can also be connected to a receipt printer to print on demand coupons redeemable against other purchases.