About DED Ltd

Formed in 1983, privately owned DED Limited is based in Lydd, on the south coast of England. Over the past 25 years, the company has become a leader in the design, manufacture and distribution of PoS (Point of Sale) equipment, plastic card printers and specialist (kiosk, panel, portable & industrial) printers, literally hundreds of products which cover a very broad spectrum of industry, business and leisure markets. In order to support this wide range of products, DED's sales operation is split into three dedicated divisions.

The PoS team specialise in supporting the retail industry end user through DED's network of system integrators and value added resellers. By forming a strong network of partners, it is possible for the PoS team to ensure that each customer is given the specialist knowledge and support needed in order to supply them with the correct solution. DED supply only PoS hardware, not software, which is supplied through these partners.

The Card team operate in a similar way to the PoS team by supplying card printer products through a network of system integrators and resellers. This enables DED to successfully support all customers with either a reseller who is local to the end user or a system integrator who specialises in a certain market.

The Kiosk team have a wealth of technical knowledge that enables them to assist their customer's when integrating a printer solution. They are experienced in every aspect of printer design and integration including paper handling, power, communications and physical mounting. These skills backed by a wide range of printers from the world's leading manufacturers ensure that a reliable and cost effective solution is provided each and every time.

With the original founders, Mike Davis and Richard Bicknell, now semi-retired but still taking an active role in running the business, DED Limited continues to be run day-to-day by family members Alex and Elliot Davis.

DED employ a dedicated and enthusiastic team of engineers and graduates, manufacturing, marketing and distributing a co-ordinated range of products.

Our purpose-built headquarters on the Kent coast provide an ideal working environment for the sales and administration support functions, as well as incorporating state-of-the-art design facilities and a large demonstration room.

In addition to the Mill Road headquarters building, DED have other well-equipped, purpose-built manufacturing premises on Harden Road in Lydd. With excellent facilities and a dedicated staff, the Harden Road site provides the flexibility needed for producing either large volumes or more limited quantities of stock. An EMC-shielded Test Room enables DED to self-certify it's product in accordance with the relevant European Directives.

DED's extensive design facilities enable customers to work closely with highly trained staff to establish the essential design requirements of a specific application and agree the detailed specification, using the most advanced CAD techniques. All of DED's' resources are accessible to customers in order to ensure an efficient and cost-effective design solution to their individual requirements.

DED's production and stores facilities also ensure customers' requirements are speedily and efficiently fulfilled. The system is entirely computer-controlled and allows both large quantities of product and single units to be manufactured simultaneously. DED's comprehensive manufacturing capabilities have been designed to handle everything from a small single unit - such as printed circuit interfaces - to the assembly of complete printers.

The stores department holds over 3000 items in stock at all times, all of which are batch controlled with individual serial numbers to enable full product traceability and ensure items are used on a first-in, first-out principle. Thanks to the volume of stocks held and the efficiency of our internal systems, the vast majority of orders are despatched on the same day.

In October 2007, DED purchased the whole of Harden Road Industrial Estate. This purchase and subsequent renovation of the industrial units has provided DED with nearly 4000 square feet of warehousing and storage space. The next phase for DED's development will be the construction of 4 new industrial units on the land opposite the existing buildings at Harden Road. It is intended that all of the current Mill Road staff will move into this new building at the end of 2008. Once this phase is realised, DED's operations will all be together on Harden Road and the move will be complete.

DED Limited is accredited by NQA to the international BS EN ISO9001:2000 Quality Standard and a major distributor for a number of world-class companies including Star Micronics, Zebra (formerly Eltron), Magicard, Fargo Axiohm, Nippon Primex, Posiflex, Metrologic, N5 Software and Exchange IT. With these well established partnerships, DED is strategically placed to meet the current demands and future requirements of all our customers.

The emphasis placed on quality by DED Limited has always worked to our advantage, resulting as it has in the winning of at least one new customer per day over the past year. Many of these new customers have come to us via recommendations from amongst our many satisfied existing customers.

With a 100% inspection and test policy encompassing pre-manufacture inspection, in-process inspection, pre-test inspection and final inspection, customers can be sure that they are purchasing a highly reliable product. Testing is rigorously controlled and all data is collated and analysed using ISO9001 procedures.

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