Visual Loyalty – The Affordable Loyalty Solution from DED Limited that ‘Talks’ to Customers

A new, low-cost, combination software / visual card / printer package from DED Limited, could prove to be the answer to improved customer loyalty for small gyms and similar operations.

Developed by DED, VisualLoyalty enables customers to instantly see the ‘reward’ points they have earned for themselves and gives retailers the flexibility to respond instantly to changes in trading conditions.

So flexible is the VisualLoyalty software, that not only can the ‘front’ screen be personalised to the individual business and run up to 5 user defined special promotions at the same time, but also the graphics on the card output can be customised to suit the individual promotion.

For example, a gym could show more weights being added to a barbell as the customer earns more points. The system memory holds all customer and transaction details, which can be exported as a .CSV file, ideal for inputting into a database for mailing applications etc.

The Windows based DED VisualLoyalty package consists of a Star Micronics TCP300 card reader / writer, VisualLoyalty software, blank re-usable cards, all connection cables and full instructions. It really is plug ‘n’ play simplicity itself to install and use.
The package can be used for single or multiple sites, as points details are stored on the cards magnetic stripe. There is also the option of a receipt printer for printing points redeemed in the form of vouchers.